CRMLS Quick Reference Guide: What is a CMA?
A CMA is a Comparable Market Analysis, and one of the most frequently used reports in real estate. It’s an informative demonstration of your knowledge and expertise in the area.
CMAs estimate values of a specific property or location by evaluating similar properties as “comps” in that same area. The report includes an in-depth look at properties that are similar to the subject property in size, location, condition, and amenities.
Note: Refer to your Broker or Office Manager for additional CMA guidelines.
What is a CMA useful for?
Selling: If you’re serving homeowners who are interested in listing their property for sale, a CMA can help determine an appropriate asking price or potential sale price based on the asking or sold prices of similar homes in the area.
Buying: If your clients are buyers who are interested in purchasing a property, using a CMA can help determine a strategic offer.
All agents and brokers: Using a Quick CMA can show you a range of key market insights and trends, info that is always valuable when you make business decisions and when you speak to clients and leads.
How do I learn how to create a CMA?
In Matrix:
Flexmls:
Paragon: