Down Payment Connect FAQs
Does Down Payment Connect help me generate new leads or provide value to my existing clients?
Both! All homebuyers should know about available affordable homeownership options. You can direct prospective homebuyers who are just starting to consider homeownership or are looking for down payment help to your personal Down Payment Connect landing page.
You can also invite existing clients to complete the form. Many programs are available for repeat buyers. Down Payment Connect can also help kickstart conversations with dormant prospects.
How do I generate leads with my Down Payment Connect page?
First, promote your personalized landing page anywhere you are online. Buyers will then search for programs through your landing page. They will view basic results and complete the contact form to get more details. After a buyer submits the contact form, DPR delivers a lead to your inbox with the buyer’s contact info and details about their results.
How do I manage the leads I get via email? Does DPR provide CRM functionality?
DPR does not currently provide CRM functionality, but you can store your email leads in an email folder you create for future reference.
If you subscribe to a CRM solution from a third-party vendor, or if your brokerage provides one, you can inquire with that CRM vendor about posting Down Payment Connect leads to their system. They may already have a simple solution in place.
Can I embed my Down Payment Connect link into my website?
The easiest way to embed your Down Payment Connect link is via an iframe. An iframe (short for inline frame) is an HTML element that allows an HTML document to embed an external webpage. This allows buyers to perform searches on your DPC page without leaving your website.
Because many website providers are available, we suggest you consult with your website vendor, webmaster, or technical staff at your company with any questions regarding iframes, adding pages to your site, adding navigation, etc.
Where can I use Down Payment Connect?
Your Down Payment Connect link can go anywhere – your email signature, website, blog, social media, and newsletter.
- Send your Down Payment Connect link to your existing clients and prospects – it provides important market information and builds
- Add your link to a buyer or first-time homebuyer section on your Add it as a navigation item at the top of your website, for example “Down Payment Help.”
- Enhance your email signature with your Down Payment Connect
- Use your link as a call to action in blog posts and e-newsletters.
- Share your link on social media and invite buyers to discover options for their personal
- Make your link the call to action in Facebook ad
Do you have marketing resources available to help promote my Down Payment Connect landing page?
Absolutely! When logged in to your MLS platform, find the link to DPR from your MLS homepage. This will take you to the DPR Dashboard, where you will find your personalized Down Payment Connect link, along with a link to DPR’s Marketing Resources.
DRP has social media graphics, customizable flyers, video tutorials and more.
A quick reminder: when using the graphics provided, make sure to click on the image first so it presents in full size, then right click to save-as to download or copy to copy/paste. This will help avoid smaller file size and unclear/pixelated images.
Updated October 2021